3X Marketing Insights

Fresh perspectives, proven strategies, and helpful insights from 3X Marketing

All Roads Lead Back to Brand
Branding Jen Iliff Branding Jen Iliff

All Roads Lead Back to Brand

When the next crisis arrives, how will your brand weather the storm? That’s the question every company must face at some point. Recently, Urban Outfitters, Bath & Body Works, and Starbucks all had to answer that call. How are they doing it, and what lessons can be learned from their example? 

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