3X Marketing Insights
Fresh perspectives, proven strategies, and helpful insights from 3X Marketing
All Roads Lead Back to Brand
When the next crisis arrives, how will your brand weather the storm? That’s the question every company must face at some point. Recently, Urban Outfitters, Bath & Body Works, and Starbucks all had to answer that call. How are they doing it, and what lessons can be learned from their example?
The Reality of the Marketing RIF
Marketing is often the first budget line item executives eye when cuts are needed. But the reality? Those neat spreadsheet reductions create ripple effects that may impact your business for years to come.
You can't do it all with less. You must make strategic choices about what to maintain and what to pause. Here’s what to consider.
Branding 101: Advice from 30 Years of Brand Building
Branding is more than a logo. Every touchpoint should tell your story. Start with "why?"
The #1 Mistake Clients Make With Social Media—And How to Avoid It
Most businesses put the cart before the horse by thinking that "doing social media" is just about posting content and waiting for the leads to roll in.
Building a Marketing Department? How to Get Started
When tasked with creating or revitalizing a marketing department or strategy, knowing where to start is crucial.
Navigating Marketing with Fractional Leadership Roles
Why Fractional Leadership? In the wake of downsizing, a stark realization hit many of us: cutting personnel costs doesn’t make the workload disappear.