PROJECT: INVESTOR PITCH DECK
SOLUTION: STRATEGIC NARRATIVE DEVELOPMENT, DESIGN
INDUSTRY
Climate Tech / Wildfire Risk Intelligence
HEADQUARTERED
Richmond, California
COMPANY SIZE
Early Stage Startup
A startup founder had a pitch deck that struggled to position their offering and go-to-market strategy in a way that was easy to understand or that compelled their target audience to invest.
THE CHALLENGE
Unfocused Narrative and Disjointed Visuals
The Client was struggling with a pitch deck that was a compilation of efforts from multiple freelancers. With a limited budget and a funding round quickly approaching, they needed to present their complicated, groundbreaking technology in a way that investors could grasp immediately. They had strong traction and a compelling mission but struggled to translate their offering into an investment-ready story.
Incentive Pitch Deck Key Milestones
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Reviewed research and held collaborative calls to determine true audience
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A complete redesign emphasizing clean visuals and metrics
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Showcased competitors’ risk and projected financials
OUR SOLUTION
Reimagine the Pitch Deck to Focus on Their True Audience and Present a Compelling Visual Story
3X Marketing reviewed their current visuals and presentation content. Then we dug into the research and asked questions to get at the heart of their target audience. These collaborative calls with the Client helped to identify their true audience, reimagine their offering and create a pitch deck that positioned them and their technology as a leader saving lives, land and preventing loss.
Refined Messaging: We clarified who would benefit from their data, their true audience, and their story, focusing on the emotional impact and the commercial potential of their technology
Visual Storytelling: Our design emphasized simplicity and professionalism, incorporating clean visuals and data-rich slides to showcase key metrics and projections
Data-Driven Insights: We revamped slides on competitors’ risk models, customer acquisition details and projected financials
THE RESULTS
Startup Reimagines Their Go-to-Market Approach and Gains Traction with Investors
With their new audience focus and upgraded but simplified pitch deck, they reimagined what was possible for their company. It helped them see their offering in a new light and gain traction with investors.
After 3X feedback on their offering and the marketing opportunity, this client simplified their market approach and doubled-down on investing their time, energy and investors’ money on the business line with the most potential.
Our consultative approach, digging in and getting to know them, their audience and their vision, we helped them identify the strongest go-to-market opportunity and create an investor presentation that easily engages investors in their mission and vision.
Opportunities for Improvement
Visuals that were disjointed and outdated
Audience confusion
Complicated offering
Disconnect between offering and story
Limited budget