3X Marketing Insights
Fresh perspectives, proven strategies, and helpful insights from 3X Marketing
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The Reality of the Marketing RIF
Marketing is often the first budget line item executives eye when cuts are needed. But the reality? Those neat spreadsheet reductions create ripple effects that may impact your business for years to come.
You can't do it all with less. You must make strategic choices about what to maintain and what to pause. Here’s what to consider.